Don’t Just Launch.
Secure Your Market Share.
Cybersecurity Go-To-Market System by Phish Tank Digital
The comprehensive launch engine for cybersecurity startups. A powerful market entry is more than a website and an ad. It's a strategic assault to establish credibility, generate buzz, and secure early adopters from day one.
The Challenge
Obscurity is Your Biggest Vulnerability
Most cybersecurity startups bleed cash for 12-18 months with no revenue because their launch is just a press release and a LinkedIn post. We make sure your first 90 days generate pipeline that actually closes.
Our Solution
Turn your "Zero Day" into Day One revenue
We don't rely on luck or viral hope. We deploy a rapid-response infrastructure designed to secure your first wave of customers and define your category before competitors can react.
GTM systems executed in 8-12 weeks could include:
- Buyer persona & ICP deep-dive workshop
- Messaging framework that beats CrowdStrike & Palo Alto in blind tests
- Launch website (conversion-optimized, technically accurate)
- AI-adaptive SEO foundation + 10 pillar pages ranked in <90 days
- Launch campaign across LinkedIn, Google, and dark-funnel channels
- Graphic asset suite (pitch deck, one-pagers, product visuals)
- Email sequence + sales enablement kit for your SDRs/AEs
- PR blast to 50+ tier-1 cybersecurity publications
Results you can screenshot:
Most cybersecurity startups wait 6-9 months for the first real SQLs to trickle in. With the Phish Tank GTM System, our clients routinely book demos with verified CISOs and security directors inside the first 60 days while the product is still in beta and the website is barely live. Real pipeline, real conversations, zero fluff.
Imagine announcing your launch with paying customers already live and quoting them in your press release. Get contracts signed, POs issued, and logos secured before you ever hit the “launch” button, turning your launch day into a revenue event not a hope-and-pray moment.
Your investors gave you a Q1 pipeline target that quietly terrifies you. We make it boring: our average seed-stage client blows past their seed-round qualified pipeline goal in the first quarter, often by 2-3x, because every asset, campaign, and content piece is engineered from day one to fill the top of the funnel with the exact personas your cap table expects to see.
Go-To-Market System
Pricing Tiers
GTM Essentials
For early-stage cybersecurity products preparing for a focused launch.
$4,500/month
(2-month minimum)
Includes:
- Messaging & positioning framework
- ICP profiles for up to 2 buyer personas
- Launch landing page (1 page)
- Core GTM funnel setup (lead magnet + email sequence)
- PPC setup (Google & LinkedIn)
- Basic launch analytics dashboard
- Weekly check-in
GTM Accelerator
For early-stage cybersecurity products preparing for a focused launch.
$8,500/month
(3-month minimum)
Everything in GTM Essentials, plus:
- Full competitive landscape analysis
- ICP profiles for up to 4 personas
- Full launch microsite (up to 5 pages)
- 4 technical content assets (use cases, briefs, or whitepapers)
- Full PPC management
- Launch social content calendar (1 month)
- Split-tested launch creatives
- Integration support for CRM + Marketing Automation
GTM Command Center
For enterprise cybersecurity vendors or major product releases.
$15,000/month
(3-4 months typical)
Everything in GTM Accelerator, plus:
- Multi-segment ICP + role-based messaging system
- Complete GTM strategy: offer, narrative, roadmap
- 8-10 technical content assets
- Analyst-ready content (positioning docs, 1-pager, pitch deck)
- Full cyber-industry PR support
- Launch video or animation asset
- Performance dashboards with weekly optimization
- Executive advisory with Jeff + threat intel team