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If you’ve ever found yourself searching for “SEO services near me” or wondering if a PPC agency might be a better investment, you’re not alone. In this guide, we’ll break down what each strategy involves, how they differ, and how to decide which one (or both) is right for your business.

Small businesses continue to dominate the ranks of breach victims at 84.25%. When we consider that small businesses represent about half of employment globally and about 44% of US GDP they fall victim to more than their fair share of cyber-attacks.

SEO is more than a checklist, it’s a growth engine. Start by optimizing your content. Choose the right website partner. Consider help from an SEO consultant or a local SEO company near me. And don’t forget the supporting players: email, PPC, and social.

Since our previous brief, Qilin and INC ransomware remain the two most dominant types of ransomware. We do however have a new entrant in the top 5, with Beast representing 6.35% of ransomware attacks.

July 2025 cyber threats: Qilin ransomware hit 16.3% of attacks, targeting small businesses (80.6%) in manufacturing & tech. U.S. most affected (49%). Gamaredon, Scattered Spider active. Critical exploits: CVE-2025-47812, CVE-2025-6554. North Korean IT fraud, zero-days, €10M scam. Malware like Anatsa & Gh0stRAT surged. Stay protected!

For years, the unwritten pact was simple: Businesses created valuable content. Google indexed it and sent relevant searchers to their websites. Organic search was the lifeblood of B2B lead generation, a predictable engine driving high-intent prospects to informative blogs, whitepapers, and product pages.

A complete recap of 8 key cybersecurity marketing challenges with quick-hit strategies to overcome each and drive stronger outcomes.