Protecting the World from Cyber Attacks
Combining world-leading, cutting-edge analytics, machine learning, threat intelligence and automation, Samurai XDR detects and responds to known and unknown threats.
With the ability to create a new brand outside the traditional NTT brand guidelines, we took full advantage. We wanted Samurai to be Bold, Brave, and Strong. Bright red, deep black, and high contrast graphics with attention grabbing animation make this brand jump off the screen. With a powerful content strategy, engaging social media program, and competitive advertising we established Samurai as a leading provider of cybersecurity services.
A unique name deserves a unique logo. To instantly communicate Samurai XDR's world-class artificial intelligence, we capitalized the letters “AI” within the logo. This conceptual design element allowed us to demonstrate a product strength in the most fundamental way possible.
In the world of cybersecurity, precision is everything. Analysts must be able to pinpoint the exact threats before acting. To mirror this precision, we selected Bio Sans as our primary font. Its exacting lines communicate attention to detail, yet it's also a simple font, which reflects Samurai XDR's ease of use.
As the primary color, red highlights the danger cyberthreats pose to businesses and organizations. We chose this color specifically for potential clients to instantly take note of the product.
Our social strategy focused on educating the customer by providing information that would be valuable to them whether or not they chose our product. This approach helped to demystify the confusing world of cybersecurity and gave businesses the insights they needed to make the best decision for their organizations.
Our social strategy focused on educating the customer by providing information that would be valuable to them whether or not they chose our product. This approach helped to demystify the confusing world of cybersecurity and gave businesses the insights they needed to make the best decision for their organizations.
To further distinguish the Samurai XDR brand, we also wove in edgier, even humorous posts ("Cybercriminals hate us."). This strategy gave the product a human, friendly side, something oftentimes lacking in cybersecurity world advertising.
Continuing our approach to provide value to prospects, the website gave visitors much more than a typical hard-sell. For starters, it invited them to apply for the Samurai XDR Beta Group. Rather than "buy-now" messaging, our Beta Group allowed people to become part of the Samurai XDR community and see the benefits of the product firsthand.
Additional value-added elements included an in-depth Global Threat Intelligence Report and a virtual tour of the platform's Security Operations Center. The tour specifically gave visitors a rare glimpse behind the cybersecurity scenes and showcased the army of cybersecurity experts behind the product. Along with the valuable information, the site clearly highlighted Samurai XDR's benefits, while working seamlessly across all devices and browsers.
Phish Tank Digital led the successful launch of our new SaaS products. Unlike any other agency we've worked with, they combine subject-matter expertise with exceptional marketing solutions to deliver results well beyond our expectations.— NTT
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